When something comes across my social media feed and makes me stop and think, I often end up here. It’s in these blog posts that I frequently sort out my thoughts and work out my feelings. One such instance happened recently.
This video popped up in one of my feeds:
After I watched the video, I thought (with a fist pump), “Hell ya!” We cannot forget the men in this body love equation. (BTW, Bravo Dressmann of Norway!)
I realize for every one advertisement which features the objectification of the male body, there are probably 1000+ that do the same to the female form. But fairness doesn’t factor into the self-love revolution. Like my grandma used to say, “Two wrongs don’t make a right.” We need to make it understood that all bodies are beautiful, worthy, and right—just the way they are.
Here is the real kicker: I think men get a bad rap when it comes to this subject. And here comes the big whammy…
Objectification, sexifying everything, and creating a cultural market place that only celebrates one version of “perfection” is just as much the fault of women and it is the fault of men—more so perhaps.
According to Nielson.com: “…Fleishman-Hillard Inc. estimates (article from 2013) that women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in our country’s history—compelling insight for anyone curious about who’s keeping the U.S. economy going these days…”
That’s right—WOMEN will control two-thirds of the consumer wealth in the U.S. over the next decade. Which means we have two-thirds of the power to make that money talk. I want it to say, “EveryBODY counts. There is not one right ideal body type. There is beauty in diversity, individuality, and uniqueness.” I want my money to force advertisers to show every size, color, ability, gender, version of the human form in their advertising because…guess what? That is actually what the world we live in looks like.
I’m not saying I don’t ogle over a finely muscled man-beast when he is cast in my favorite cable drama. What I am saying is that I want advertisers to recognize I’m smarter than they are willing to give me credit. I know that whether a man wears Hanes, 2(x)ist Gold Range Underwear, or likes to let his boys breathe fresh air—HE is going to be the same guy in all three. He is neither smarter, funnier, better at basketball, nor better at sex for his choice in underwear purchase.
So let’s all agree that we are smarter than the advertisers who try to apeal to our most base instincts of self-loathing when they attempt to convince us their product is the crux of our existential success solely due to the fact that a “sexy” body is selling the item.
I’m not buying it.